Excessive airbrushing: it’s not just for ladies anymore! Apparently we can also use it to smooth away the rugged charm that makes a guy like Matthew McConaughey so appealing in the first place.
It’s Mattel McConaughey! Seriously, he looks so plastic, he may want to check and make sure he doesn’t have Ken-crotch.
I’ve never been one to swoon much for Matthew McConaughey, but I will concede that he’s a good-lookin’, masculine country dude that can clean up nice on the red carpet. Since pretty people sell when it comes to the big designers, it’s no surprise D&G would retain Matthew as a spokesperson to make themselves look good. So why did they make him look so very NOT good?
Now THIS is the kind of guy that sells men’s cologne:
He’s cute, meaning ladies will want to buy the cologne for their man. He’s manly, so dudes will want to buy it to be like him. This isn’t rocket surgery, D&G.
. . . . .
Snarky Amber, aka Amber Aldrich, is available for your marketing needs. And believe me, D&G, you needs them.


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