He Hit Me (And It Felt Like A Kiss) – ‘Mad Men’ and Violence Against Women


Last night’s episode of Mad Men centered on several plot lines with a common theme—violence towards women—against the backdrop of the July 1966 massacre of eight nursing students in Chicago.

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There’s something about massacres like Speck’s or sexual serial killers like Jack the Ripper or Ted Bundy that intrigue and titillate, and last night’s episode made me ponder why that is. I have had a life-long fascination with serial and mass murderers, and have a terrifyingly encyclopedic knowledge of some of the worst of them. (I should have a button made: “I know way too much about Gary Ridgway – ask me how!”)

I also know I’m not alone in this. I know a lot of women who hold a similar fascination. Nevertheless, my interest in serial murderers has often disturbed the men in my life, who can’t understand why I would be so interested by something so macabre. I think it may have something to do with subject position. When I study a murderer of women, I see myself reflected in his victims. So, I can’t help but wonder whether the men in my life recoil from the  true-crime horror stories that fascinate me because, unable to see themselves in the victims’ shoes, they are instead confronted with their id-reflection in the killer.

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As Peggy’s friend Joyce Life  passed around grisly crime scene photos with a photography loupe, new copywriter Michael Ginsberg is appalled by Richard’ Speck’s horror show and  declares the women “sickos” for being drawn in by them. Nevertheless, when he saw the opportunity at a meeting with Butler Shoes, Michael pitched a rather dark twist on the Cinderella story, where it’s unclear whether the handsome stranger who finds her alone and shoeless in the night is a savior or a devil.

It occurred to me in that meeting that, earlier, Michael wasn’t necessarily disgusted by the women’s fascination with the crime photos. Whereas the women at SCDP find themselves transfixed by the photos with a sort of “there but for the grace of God/that could be me” mix of horror and relief, Michael may have wondered when confronted with those images whether there wasn’t some small capacity within him to conceive and execute such a massacre, given the “right” circumstances of upbringing and brain chemistry.

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We certainly saw Don’s last night during what thankfully turned out to be a disturbing fever dream. After encountering an old lover in the elevator earlier that day, Don finds her at his door, having followed him home. She later seduces him and makes it clear she won’t be leaving him alone. Don responds angrily, choking the life out of her and shoving her lifeless body halfway beneath the bed with a single, high-heeled leg peeking out—a nod to Michael’s shoe pitch, no doubt. We are left to digest the possibility that Dick Whitman will be adding a literal skeleton to his closet full of figurative ones, until Megan appears at Don’s bedside, making it clear that his evening activities merely played out during some fitful REM sleep.

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But bogeymen don’t resemble Richard Speck or the one Don inhabited in his dreams nearly as often as they do men like Greg Harris, Joan’s Mystery-Date-rapist-turned-husband. Returned from his year-long tour, Greg indicates that he volunteered to go back for another year without consulting Joan. “GOOD!” I said. “Let him go.” Joan eventually makes the important realization that she doesn’t need a man, especially not one like Greg. I really thought Joan would never acknowledge the fact that Greg raped her before they were married. As she finally laid it all out on the dining table, calling him out for his insecurity in his own manhood, I braced myself for the inevitable slap, punch, or shove. Instead, he got up and walked out, and I felt relief wash over me as Joan told her mother, “It’s over.”

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About Snarky Amber

Snarky Amber pursued a degree in interdisciplinary studies in order to obtain a well-rounded perspective, which she now uses to make fun of people who make more money in a week than she stands to make in a lifetime.



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  • http://twitter.com/tomtrad1 Kirsty

    Whilst I don’t really know a great deal about real-life serial killers, I do sort of share your fascination in that I devour crime novels, which often have female victims (though not exclusively, admittedly) and watch endless episodes of CSI on TV (though that’s at least partly because it’s the one series I can actually watch in English on my TV).
    My ex was, indeed, disturbed by my fascination with this stuff. He never watched CSI, never read any crime novels. In fact, he told me I was morbid and “abnormal” for liking such stuff (like he could talk…).
    There is certainly an empathy aspect, at least for me. It’s frightening how easily I can imagine myself in some of these improbable situations, actually.
    I haven’t seen the new season of Mad Men yet (won’t be available here till it comes out on DVD in time for Christmas, I’m guessing), but the violence against women is undoubtedly disturbing and often makes me wonder why my mother (who was a secretary in the 1960s in a company I imagine being just like SCDP) waxed so lyrical about that time…

  • http://twitter.com/MelBHab Melissa Haber

    Don’t forget Sally and the creepy step-grandma! The way grandma described in tantalizing detail how the nurses’ uniforms attracted the murderer, yuck. Don’s fever hallucination was very obviously a dream sequence. The way I saw it, he is scared of himself. It’s almost like he can’t help but be unfaithful. This episode was a big fat onion. There was also Peggy and Roger, Peggy and Dawn… It sure made me think about the position of women as potential victims, both of strangers and of the men they know. 

  • SuzyQuzey

    Your analysis as to why women, myself included, find serial killers so fascinating while men don’t is very astute.

    I’m so glad Joan finally woke up about Greg. Still, I think he will get killed in Vietnam and she will feel guilty. Women and guilt; we go together like coffee and cream.

  • Snarky_Amber

    Actually, that’s a reference to the song of that title recorded by The Crystals; it was out around the time that this episode takes place and played under the credits for the episode.

  • Tyskkvinna

    I cheer for Joan. I did. I hope to see her mother back her up on this, I think that would be a really beautiful display of an older generation embracing women’s rights.

    I actually really liked the storyline between Sally and the grandmother. It reminded me a lot of my own grandmother. Finding Sally sound asleep under the sofa that grandma was on was just really sweet. I think they finally bonded a little.

    What’s up with Peggy and Dawn? I feel like I was supposed to “get” something I did not.