After very scientific (I am sure) analysis of Google analytics, Justin Bieber and Selena Gomez have been declared the most powerful celebrities online, above Barack Obama, Brad Pitt, and Madonna. All the big players. Also, Michael Jackson (who is dead and so technically either not very powerful online or very, very powerful depending on your views regarding the afterlife).
Selena Gomez plots to take over the world.
Here’s the list of the most powerful celebrities online based on global monthly search volume compiled by The Film Industry Network.
- Justin Bieber : 30,4 million
- Selena Gomez : 20.4 million
- Lady Gaga : 16.6 million
- Barack Obama : 15.43 million
- Michael Jackson : 13.6 million
- Eminem : 11.1 million
- Madonna: 11.1 million
- Angelina Jolie: 5 million
- Kristen Stewart: 4.09 million
- Brad Pitt: 2.74 million
- George Clooney : 1.5 million
The King and Queen of online popularity have a global monthly search volume higher than God. We assume. Unless they didn’t check God’s global search volume. What the hell does global monthly search volume mean? My best educated guess is that, on average, either search term—”Selena Gomez” or “Justin Bieber”—gets typed into search engines over 50 million times a month. Brad and Angelina can’t even come close with a combined search power of just short of 8 million a month.
Too bad you don’t have a nickel for every time someone searches for J-Go on the internet. You’d have 250,000 dollars a month. True story.
All right, for the love of God and her Google stats, reality check time: do monthly searches really equate all that well to power? Powerful in what? Retweets by 12-year-olds? If that is the measure of power for the new social media world order the November elections are really going to be a clusterfuck. We could be sad for humanity, but wait. Let’s consider a small overlooked factor in this equation.
We need a hint. It starts with “D.” Want to buy a vowel? E. M. Demographics!
I’ll take a wild guess and say that President Obama is still holding on, power-wise, in the “old-enough-to-vote” and “speaks intelligently without inserting ‘like’ before each word” categories. Which disqualifies many children under thirteen and all participants in The Bachlorette.
Emily: I’m like voting for like, Obama because like I heard he was cute in like a golf shirt.
I’m not saying that either social media or Justin and Selena are irrelevant. But in terms of “power,” your audience is still relevant. If you want to market some really rad neon shoes, dude, get Justin B. to tweet that shit. George Clooney, not so much, unless you’re marketing suave Italian leather to women who are hoping their significant others will wake up one morning and magically dress like George Clooney.
If you want to influence voters, or anyone over twenty-two, the Obamas—and let’s face it, Madonna and Brad Pitt—most likely still have the upper hand. Justin and Selena probably can’t help win elections, unless the POTUS really wants to win a teen-choice award. Who has more power? It depends on what you’re selling and to whom you are selling it. Could we keep that in mind so my brain doesn’t explode?