So I don’t think any of us would argue the cultural significance of the MTV VMAs. Some of pop culture’s most iconic moments have happened at the award show. Like when Kanye shit on Taylor Swift’s big moment, or when Lisa Marie and Michael Jackson pretended to kiss or maybe that time Madonna kinda fingered herself in a wedding dress.
But this year, the VMAs were a bit down on star power, what with no Jay-Z, no Beyonce, no Britney, etc… I mean, even the Biebs was a no-show.
But there was a friend of a friend of Justin Bieber there, none other than the, um, incomparable (?) Psy.
You know Psy, right? He’s the K-Pop sensation who’s about to make it big in the US, this according to Justin Bieber’s manager, Scooter Braun, whom the New Yorker describes as “the central figure in the current teen-pop explosion.”
Braun announced via YouTube that he intends to make Psy “the first Korean artist to break a big record in the United States.” So, if Scooter’s past is prologue, Psy’s about to become a teen idol.
Those of you who don’t keep up very much on the latest YouTube sensations may have thought last night during the VMAs, “What the fuck is William Hung doing there?” However, Psy’s breakaway hit video, “Gangnam Style,” has drawn over 115 million hits since mid-July. If you’re just now hearing about him, I’m guessing you didn’t hear about Rebecca Black until Monday.
“Gangnam Style” is catchy little number. The video is completely engaging, filled with great cinematography, bright colors, lovely ladies, and Psy himself—who, it must be pointed out, clearly has game despite the fact that his signature dance move seems to be little more than a gallop.
Still, I officially get it with this guy—unlike, say, Rebecca Black. That is to say, I understand why he’s been able to create such a buzz. He’s a legit musician with a legit vibe. Even so, it’s hard to watch his video and not wonder if he’s sorta joking. Kinda like Clint Eastwood at the Republican Convention.
Maybe it’s just that the K-pop sensation takes himself with a grain of salt. If that’s the case — good for him. Regardless, I’m pro-Psy, even if he leaves me scratching my head a bit.
One thing, however, its100% certain:
That cat can totally gallop.
So, yeah, man. I’m in. I’m in on Gangnam Style. Are you?