Celebrities may make their fortunes by appearing in movies and television shows and making cameo appearances in music videos, but when they need a little more spending money, they turn to us – the bright eyed, totally adoring consumer.
Most recently, was Brad Pitt‘s poetic and mildly creepy commercial for Chanel No. 5.
From here on out, I’m going to associate Chanel No. 5 with being a little bit delusional and probably in need of a bath. What the heck was that? One of his half-asleep, made-up-on-the-spot bedtime stories for the brood? I feel like that video should end with a proper RickRoll.
And how about Jennifer Lopez‘s line at Kohl’s? Clothing, accessories, bedding… all under the J. Lo. line.
Why Kohl’s? Do we believe that she’s an avid Kohl’s shopper and that this is right in line with her “I’m still – I’m still Jenny from the block” image? Does she walk in with her 15% off coupon and buy 600 thread count sheets and a CrockPot? Maybe she elbows you out of the way to grab the last pairs of long underwear for the twins? I don’t know. Maybe? Okay, probably not.
Same goes for Sarah Jessica Parker. At 47 and with her Sex and the City resume, four Golden Globes, and two Emmys under her belt, are any of us buying the fact that she supposedly puts drugstore products on her skin?
And, um, are we supposed to believe – as charming and down to earth Tina Fey is – that she colors her hair at home after Alice and Penelope have gone to bed?
“Hey, hon, can you grab the timer and set it to 12 minutes? I’ve got my plastic gloves on and they’re covered in dye!”
I almost want them to keep this up. I’d love to see Olivia Wilde in grease-covered overalls going, “When I change my oil, I always use Pennzoil!”
Or like, Mary Steenburgen with a Pyrex pan full of tater tots, “I totally forgot about the church potluck, but thankfully I had Stouffer’s in the freezer!”
What do you think? Do you like celebrity endorsements? Do they seem like the real deal to you?
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About Roo Ciambriello
