New Anti-Rape Ads Are Somewhat Less Infuriating


I’ve been a card-carrying man-hating feminazi for a number of years now. Being something of a nerd when it comes to the media that we consume and how we perceive it, an issue that has always raised my ire is how we are taught about rape awareness through media.

Let’s try a little exercise. If I ask you to answer the question, “How do you prevent rape?” without really thinking about it, what responses come to mind? Stuff like, “never go out at night alone,” “always have a buddy,” “be aware of your surroundings,” “don’t leave your drink unattended,” “ask a security guard to escort you to your car,” “carry pepper spray/whistle/healthy set of lungs for screaming,” right? But what is missing from that list of sensible tips? They’re all ways to avoid becoming a victim of rape, but they’re not addressing the other important person in this scenario: the potential rapist. You don’t see anything like, “if the word ‘no’ is uttered, just stop,” or even just, “don’t rape.”

We’ve all been very well educated on how to avoid becoming a victim, and I’m not in any way saying that we can now cease that line of instruction. It is, of course, essential to be in charge of your own safety and reduce your risks. But the message has been dangerously one-sided since the people who are actually committing crimes are more or less let off the hook. The feeling that we come away with is that rapists are just sitting there, minding their own business, when we come along and antagonize them, like poking a caged animal with a stick. Not only is this basically telling women and other potential victims, “Good luck with that,” it degrades men by indicating that they are nothing more than slobbering monsters incapable of distinguishing right from wrong.

As parents, we have to address this as our children get older. My son is now 11 and we’ve touched on things like rape (as much as I’ve felt is appropriate) during our discussions about birds and bees. I’ve told him basically what it is and how he should never push someone into doing something they don’t want. He understands this in the context of being wary of people touching him inappropriately.

I’ve seen some new anti-rape ads recently, however, that put the onus on would-be rapists to stop before things take a turn for the horribly wrong. They also do a really good job of explaining the various scenarios that tend to lead to bad decisions. They’re not directed at people who are already horrible monsters, which is likely the picture people have in mind when they think of rapists and which is why people feel they couldn’t possibly be one. As we know, many rapes take place between people who are at least casually acquainted.

anti rape ad 1 New Anti Rape Ads Are Somewhat Less Infuriating

anti rape ad 2 New Anti Rape Ads Are Somewhat Less Infuriating

anti rape ad 3 New Anti Rape Ads Are Somewhat Less Infuriating

anti rape ad 4 New Anti Rape Ads Are Somewhat Less Infuriating

My only real qualm with these is the use of the tag line, “Don’t Be That Guy,” which is, of course, a quote from PCU and gives the whole thing a distinct “bro” feel. Like, “Dude, bro, don’t rape anyone. Cool?”

There’s also this one out of Scotland:

Again, I’m a little bothered by the tongue-in-cheek tone of it, but if this gets through to people then cool.

What do you think – a step in the right direction, or not good enough? How could these ads have been done better? Have you approached the issue of rape with your children?

Edit: I missed this one yesterday, but it does an excellent job of depicting a very common scenario that gets overlooked.

anti rape ad 5 New Anti Rape Ads Are Somewhat Less Infuriating

source

About Kelly Delaney

Kelly, aka kdiddy, is a full-time working stiff and a part-time angsty writer in Pittsburgh, PA. Her attempts to be a good mom and wife have mixed results.



From Our Partners

  • Judy P

    I don’t know. I didn’t really get a “bro” feel from the tagline, and I think if it gets through to someone, it’s okay by me.

    • KellyBDelaney

      True. The most important thing is to get the message across.

  • Nachzes Black-Rider

    Aww yeah, Edmonton. That is my home town, and I am SO. EFFING. PROUD.

    They started the ads last year, and every time I saw one on public transit/on campus, I wanted to fist pump. As a 20-something female, it definitely makes me feel like the right people are being educated (the potential rapists, rather than the potential rape victims/survivors).

    • KellyBDelaney

      That’s awesome.

  • Amy

    Well, my only issue is that those ads are all depicting women who are drunk and otherwise not handling themselves well. What about the rapes that happen to women who aren’t doing anything wrong and are assaulted simply because they’re convenient? I do think those are a step forward, but they don’t HAVE to portray women as drunken morons.

    • Cassie

      I think they’re targeting a very specific type of situations – situations where guys who think of themselves as good people go too far and rape someone. They think it isn’t rape, because they didn’t start out with malicious intent. But it is still rape. It’s raising awareness. It isn’t targeting guys who follow a woman until she is alone or vulnerable and then attack her. It’s targeting the average guy who is out with a girl, they get drunk and he pushes himself on her, regardless of whether or not she can say yet.

      • KellyBDelaney

        Yes, exactly.

    • KellyBDelaney

      Well, the women depicted in these ads aren’t doing anything “wrong,” either. Getting drunk is never really commendable, but it’s something that a LOT of us do and at no point do I think it’s fair to say that it’s open season on us. I’m going to edit this post in a second to include another ad that I thought I had put in here but somehow missed where alcohol or other forms of intoxication don’t seem to be at play. It looks like a couple on a date.

  • Roo Ciambriello

    I wish instead of “Don’t be that guy” it said something a little bit more severe like, oh, I don’t know “Don’t be a rapist”?? I think it’s a step in the right direction, but to me “Don’t be that guy… that has sex with the drunk girl” is the same as “Don’t be that guy… that wears a Nickelback t-shirt to a Nickelback concert.” KWIM?

    • Alanna

      Completely agree with Roo here– more severity would not be a bad thing. “Don’t be a rapist” would not only reduce the bro-ness of it but would also take out the gender specificity. I do like that they don’t just focus on a male-female situation though.

      • MollyGMartin

        Agree — a little bro, but a great step. I daresay revolutionary?

      • Harry

        You both miss the point; it’s the “bro-ness” that gets through to them. It is peer-pressure. If they feel it comes from authority, they will rebel against it. If they feel their own “bros” are against them then they won’t. Feminazi-type lingo would have the opposite effect, as they would feel that women deserve it. Simples.

    • KellyBDelaney

      I’m hoping that the bro tone is a calculated move into a more effective dialogue. It’s too gentle, for sure, but I think it’s looking at it from the angle that a lot of guys don’t see this as rape, when it is. It’s like, “I’m not creeping around a dark alley in the middle of the night, so surely I’m not doing anything wrong.”

  • SuzyQuzey

    These ads may not seem like enough to some, but they are a giant leap forward, in my opinion. Putting the onus on the guy to stop and think (while educating about what constitues rape) was heretofore unseen by me.

    • KellyBDelaney

      Agreed.

  • Tyskkvinna

    I think they’re great. There can always be more and better, but these are really fantastic. I love the Scottish one – the tongue-in-cheek attitude lets them address something without being so serious you push it away (or dismiss it as Yet Another PSA) and it’s a comment you hear *SO OFTEN*. I like the print ones, because I have heard so many young men talk about this exact subject and they just honestly don’t “get” that it is actually sexual assault. “Let’s go to this party because all the chicks will be drunk! And we can score easily no matter what.”

    • KellyBDelaney

      That’s a good point. They do seem to know their audience which is the most important thing. Just because a group of people are dismissive about an important message doesn’t mean you let them be ignorant. And, really, it’s pretty easy to NOT rape someone. People do it all the time.

  • shuggilippo

    This, to me, is leaps and bounds from the “Don’t Be A Victim” approach. Sure, it’s very targeted to dudes who take advantage of females in compromised situations, but it’s a baby step to targeting the creepy dude who follows someone home or hangs out in the shadows. And while I’m not entirely sure what angle they’ll take to make THAT awareness effective, I’m hoping I’ll be around to see them when they try…

    • KellyBDelaney

      Yes. It’s such a relief to know that the people who can REALLY prevent rape from happening (the would-be rapists) are getting some kind of an education now.

  • http://swanfeet.wordpress.com/ ladyphlogiston

    I was on an online forum a couple years back and tangentially mentioned that sex when she can’t give consent is still rape, and it turned out one of the women had been dealing with depression and junk for years because she’d been raped in college and hadn’t realized it counted as rape. So I’m glad to see women getting informed of this as well.

    Would replacing “sexual assault” in the equations with “rape” help with the seriousness thing? I think it might be a nice balance.