Holy Snakes On A Plane: The Internet Raises $2.5 Million For The Veronica Mars Movie


veronica mars 590x442 Holy Snakes On A Plane: The Internet Raises $2.5 Million For The Veronica Mars Movie

Confession: I never watched Veronica Mars. Not even once, ever.

I know. I KNOW I KNOW I KNOW. Stop yelling at me.

I always meant to, if that helps. And in my defense it was much harder back then, in the olden pre-Internet-streaming days, to get caught up on a show that you heard about too late. You had to wait for the DVDs, for christ’s sakes. And then you had to rent them, usually one at time, via the Netflix mail-order system, because your other one- or two-DVD subscription allotment was being hogged by stupid movies your husband added to your queue that you never felt like watching but he wouldn’t send them back until you watched. And please remember that this was still a huge improvement over having to drive your sorry ass to Blockbuster, land of late fees and broken dreams because OH GREAT, they’re out of everything you want, except for three dozen copies of Monster-in-Law.

And then people started saying that the third season wasn’t very good and Gilmore Girls was starting to really suck around that same time and I got skittish about putting myself through even more television-related heartbreak. And then BAM, it got canceled anyway.

Ahem. Sorry. I’m sure all that backstory was fascinating and necessary, but POINT IS, I guess Imma need to binge-watch Veronica Mars this weekend. I’ve gotta watch this show. Because the INTERNET HAS SPOKEN.

Veronica Mars went off the air in 2007, and apparently many, many attempts at a follow-up movie have made and fallen through. But series creator Rob Thomas and sloth enthusiast Kristen Bell refused to give up. Finally, someone at Warner-Brothers threw down the gauntlet: Prove there’s still enough fan interest in this thing, and we’ll make the damn movie.

So then Thomas and Bell were all, “OH FUCK YEAH BRING IT ON BECAUSE IT’S ALREADY BEEN BROUGHTEN.”

They took the campaign for the Veronica Mars movie  to Kickstarter, hoping to raise $2 million in a month. A big, lofty goal, and Thomas even wrote on the campaign page that he knew there was a good chance the whole thing could fail spectacularly.

SPOILER ALERT: The exact opposite happened. The first million was raised in FOUR HOURS. The second million came a few hours after that, smashing all the expectations and past Kickstarter records.

Screen Shot 2013 03 14 at 9.57.36 AM Holy Snakes On A Plane: The Internet Raises $2.5 Million For The Veronica Mars Movie

And it hasn’t stopped, either, as fans continue to pledge support —in return for everything from a PDF of the shooting script ($10 donation), all the way up to a speaking role in the movie ($10,000 or more). But sorry! Someone claimed the top-dollar incentive almost immediately, and why wouldn’t they?

You will get a speaking role in the movie. Here’s the scene — Veronica is eating with the man in her life. Things have gotten tense between them. You are the waiter/waitress. You approach the table, and you say, “Your check, sir.” We guarantee you will be on camera as you say the line. Unless you go all hammy and ruin the scene and we have to cut you out, but that would be a sad day for all of us. Just say the line. Don’t over-think it. You’re a waiter. Your motivation is to turn over the table. In addition to appearing in the movie, you’ll receive a framed copy of the page of the script that includes your line. You’ll get an invitation to the premiere and the after party. You are, after all, in the movie. Think of yourself as Guy Fleegman from Galaxy Quest. People will surely want autographs. You’ll also receive the signed movie poster, the Blu-Ray/DVD combo pack, the digital version of the movie, the T-shirt and a pdf of the shooting script.

They should totally add a second speaking part for $50,000, in which you get to say “These pretzels are making me thirsty.”

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So all in all, it’s been a pretty amazing 24+ hours for Kickstarter and Veronica Mars fans and Internet Justice in general. A teeming mob with disposable income has spoken and will be rewarded with its beloved cult classic in movie form. If you would like to join them, the Kickstarter campaign is right over here.

Should any other TV shows follow Veronica Mars’ lead? Either for movies or maybe a Netflix-like Arrested Development revival deal? (Off the top of my head I’m thinking Pushing Daisies, Freaks and Geeks, Flight of the Conchords…hell, I’d totally watch a Dollhouse movie now that you know Joss Whedon has the clout to tell any and all studio executives to GFY if they tried to get him to dumb it down or stray from the show’s original concept.)

Read More: Top Ten Series-Ending Cliffhangers

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About Amy Corbett Storch

Amy blogs at amalah.com, and can be found on Twitter @amalah. She is Team Zombie, though sometimes she is known to side with the Plants.



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  • http://twitter.com/redheadedwitch Siobhan

    I’m one of the crazy Marshmallows, as KBell calls us, who donated to the cause and spent all day watching the kickstarter page instead of the pope chimney. And I’ve never been prouder to be a geeky fangirl. Back when Veronica Mars was on the verge of cancellation when the UPN changed over to the CW, we sent hundreds and hundreds of Mars bars to the network and it actually worked, there was a third season. Because of the network demands to make the show more accessible, there wasn’t a season long mystery and the show did change a bit. But it was still better than 95% of TV at the time. When it was eventually cancelled it was because the CW had to make room the for the Next Sluttiest Pussycat Doll. When you lose a beloved show to something like that you never really get over it and I think that was apparent with what happened yesterday. I fully admit to tearing up watching the video they made. It’s nice to see a star who loves the character as much as the fans and isn’t ashamed of their tv roots like so many others once they make the jump to movies. Obviously I have to recommend that you watch the show when you have the time, it’s currently streaming on thewb.com. It’s fun to point out the already dated technology and the parade of guest stars who have since hit it big. Amanda Seyfried, Jessica Chastain, Blair Waldorf, Schmidt. The best part is that the show still really holds up and I cannot wait to see where they go from here.

    • http://www.amalah.com Amalah

      No, I completely understand. (Seriously, enter ‘Gilmore Girls’ in the search bar on this site and you’ll find DOZENS of entries I wrote about that show back in the day, even though I think they’re credited to Adam instead of me thanks to all the times we’ve switched blogging platforms. I fangirl HARD.) Everything about the past 24 hours has mostly made me regret NOT watching the show, because it’s really amazing and awesome even for a non-marshmallow. We all have shows and characters we feel that way about.

      • http://twitter.com/redheadedwitch Siobhan

        We’re like opposites because somehow I never watched Gilmore Girls. I KNOW! Lauren Graham seems pretty awesome and made a point yesterday to say that she was a backer which is pretty awesome. Apparently she was then inundated on Twitter with fans asking if this meant they could back a Gilmore Girls movie next. In fandom solidarity I’m going to go find out if it’s streaming online anywhere. Though I suspect watching a show with a character named Sookie might be a little harder than when it first aired. SOOKEH! I don’t know why I never got into it. Probably the same as you with VM. I didn’t really hear about it being great until the second season or so and then it seemed too late. I think my VM obsession is partly because it came on the year after Buffy ended and filled the hole in my nerdy little heart. And during the first season I was pregnant with my first child and had to spend some time on bed rest, so I amused myself by watching episodes repeatedly looking for clues to the murder mystery. I hate building things up too much but going by your sense of humor on this site, I think you’ll love it. Let us know how long it takes you to develop a raging crush on Logan Echols.

        • Elaine

          Gads, mention Logan Echols and I might just have to re-watch it all over again!

    • frogprof

      I would TOTALLY watch “The Next Sluttiest Pussycat Doll.”

  • Tiffany

    I admit – I gave $50 so I could get a t-shirt and the dvd. Of course, I often quote Veronica in daily life, so I may have issues…

    • http://www.amalah.com Amalah

      No way, I think it’s awesome! Go you! Internet powers activate!

      • Tiffany

        Of course, I quote Gilmore Girls at least as often as I do Veronica!

  • heidi davis

    OK, so I gave yesterday also. The weird thing is I bought the 3 seasons on DVD a couple months back because my oldest (18 y/o boy) and I wanted to rewatch it. (We listened to the soundtrack on the drive back from Florida and were both jonesing for a VM fix.) Neither of us saw it when it was on tv the first time though. YOU. MUST. WATCH.

    • http://www.amalah.com Amalah

      I will! I promise. ASAP and everything.

  • SuzyQuzey

    I am a Veronica Mars virgin, too. My last bastion of virginity? Pop me.

    • http://twitter.com/xotrace Tracey G-P

      Me too. Now I guess I have to watch. OH TWIST MAH ARMZ.

  • http://twitter.com/redheadedwitch Siobhan

    I feel as a public service I should point out a couple things for those who haven’t watched and want to start. Because it was low rated the network was always pushing them to stuff to get more publicity. Paris Hilton appears in the second episode and is horrible. Thankfully she only has a few minutes of screen time and her character is never mentioned again. And if you watched America’s Next Top Model back in the UPN days you might recognize a few contestants pop up with brief line here or there as a secretary or teacher. For a few seasons a small role on VM was the prize for winning the “acting” challenge. They’re all pretty painful but mercifully brief. It’s actually a credit to the show that they could get through such publicity stunts without harming the overall quality of the show. There’s also some pretty great cameos to balance it out though. Kevin Smith and Joss Whedon both made an appearance.

  • SharonEB

    All of this has made me SO unbelievably happy! I’ve been a huge VM fan from the very beginning, and was devastated when the show got canceled, even though I didn’t like season 3 as much as the first two. I’m still finding it hard to believe that this is actually, FINALLY happening! Since I’m in Canada and don’t have a US Amazon account, I can’t contribute just yet, but I love that they’re working on it for us international fans. I even got a response from Rob Thomas (or one of his employees, but I’m choosing to believe it was really him) after I sent him a plea yesterday morning to let international fans donate as well. Funnily enough, I started re-watching the show just a few weeks ago, so the timing is pretty awesome.

  • Laurinda P

    OMG-Pushing Daisies! WANT WANT WANT!!!

    • DianaCLT

      YESSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!