Mr. Whipple is Dead
I haven't thought about Mr. Whipple and his fetishistic toilet-paper molesting customers in decades but I was a little bummed to hear he'd died at the ripe old age of 91. (PLEASE tell me I'm not the only one who remembers this guy!)
From 1965 to 1989, over 504 different "Don't squeeze the Charmin!" commercials ran on the TV, all of them starring Dick Wilson as the fussy grocer who was fiercely protective of the "squeezably soft" Charmin toilet paper.
Wilson was actually in the Guinness Book of Records for having the
longest running television commercial and in 1979, a poll showed that
the Mr. Whipple character was the third best known American, behind
Richard Nixon and Billy Graham. (You'll thank me for this the next time you get sucked into a game of Trivial Pursuit!)
Check out some vintage Charmin commercials after the jump and take note of how effing weird they are with these crazy women gushing orgasmically over toilet paper...
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Rest in peace, Mr. Whipple.
Posted by: Missie | November 20, 2007 at 10:01 AM
Oh, I certainly remember him! Scary that he was the third best-known American in 1979....but it makes me feel a little less guilty that my kids know so many logos/characters.
Posted by: Mrs. Davis | November 20, 2007 at 11:46 AM
An advertising ICON-how sad. A lady from my gym is friend's with his daughter. I personally prefer Scott tissue.
Posted by: Laura | November 20, 2007 at 12:07 PM
Ohhhhhhhhh, THAT Mr. Whipple. Bossy kept seeing this headline in entertainment news -- but try as she may, she couldn't remember wha in who Mr. Whipple was. Hmmm. Bossy supposes the Charmin emitted small levels of lead?
Posted by: BOSSY | November 20, 2007 at 02:35 PM