The Snuggie Invades Even New York Fashion Week

When I first saw ads on late-night television for the Snuggie, I have to admit that I was somewhat impressed, despite the fact that it is not a terribly new concept. The stupid idea that conventional blankets are inconvenient for lounging beneath was had at least as early as the dawn of the 1980s when my grandparents gave me something that might have been called a Cocoon. It was a quilt with snaps that, when done up, created holes for the feet, arms, and head. The problem with the Cocoon was that once you spent time figuring out the snaps and getting the thing put together, you were too hot to care to be inside it anymore.

This is where the Snuggie found its success. It forewent the business of energy-consuming closures like snaps, buttons, or strings and came out at a time when North American lethargy was at its historic height. No longer do we have to suffer the inconvenience of pulling blankets up after they have fallen from our shoulders and chests. We can finally watch more Snuggie ads while reclining with less effort than ever before!

The Snuggie has become so loved by the American public that we no longer want to keep its awesomeness penned up behind closed doors. This would be an injustice. Never fear, though, because this wrong has been righted. The Snuggie hit the runway during New York Fashion Week:

And then, my heart died a little.

Of course, the Snuggie is NEVER going to be high fashion. At least, for the sake of my last thread of belief in the good of humanity, I pray not. The runway show was apparently, AND MOST HOPEFULLY, little more than an advertising gimmick to showcase the Snuggie's new tie-dye, camouflage, animal print, luxury microplush, and college logoed designs, not to mention the Snuggie for dogs, because Fido struggles with those pesky sleeveless blankets, too:

 

I worry for us. I really do.

Comments

[DianaCLT]

I'll just never get it. I have at least 4 Snuggie-type items in my closet. I just call them something that's been around for-nearly-ever: ROBES. See? I can take one and put it on backward, and...voila! A reasonable facsimile of a Snuggie! Except that I like wearing it the old fashioned way and calling it a ROBE.

[Tricina]

God, I so hate the Snuggie.

[Austin]

This is where I sooooort of have to confess that I've seen that godforsaken show "How'd You Get So Rich" starring Joan "My Face Is Tacked On With Staples" Rivers. Because the creator of the Snuggie was on one episode and is like a gazillionare because he put sleeves on a blanket. And I died a little when I saw that.

[Austin]

I think I misspelled "gazillionaire".

Yes. Yes, I did.

[Nat]

My mom had a Cocoon back in the 80s, only hers was called a Kozy Komforter. I loved snapping myself into it and watching the Muppet Show.

[Palinode]

In the same vein, I loved obsessively loading and reloading my gun while watching The Muppet Show. It's like my grandfather said: "One day them sewn-up sumbitches gonna come through our property 'n take our freedoms of havin' a front yard, and when that happens you gotta be ready with some buckshot".

My brain is now reminding me that none of what I just wrote is true. Ah, who cares.

[schmutzie]

That's the name of the blanket I had! I just said Cocoon because I couldn't remember. My parents still have it in their basement.

[savia]

For the record, my pathetic, shivering freak dog could really use one of those pet Snuggies. In the winter, I have to layer a sweater, fleece vest and bomber jacket on her so she won't freeze - when she's indoors. Sigh. I have a feeling most pet owners don't have as strong of a case as I do, though.

[Marmite Breath]

Not that I watch this show or anything (I have an almost 12 year old daughter) but she came home from her friend's house and told me about this skit and I watched it and couldn't stop laughing. I think my sense of humour may be defective. But for your viewing pleasure, a parody of the Snuggie--the Sack.
http://www.youtube.com/watch?v=Cymmt3c8U4I

[helenel]

But...but....as shown on the commercials, no one uses the snuggie to cover their back! Like the woman at the football game. You can see her clothes in the back. It doesn't make sense.

[Nat]

Those muppets were all just singing and dancing dirty hippies! You've GOT to have your gun ready.

[Karen]

Oh man, i had a Cocoon. And yes, my grandparents gave it to me, when i was heading off to college. My grandma said it looked so "cozy for studying"! Surely she had never seen our study sessions in college, because mostly we did not curl up in a 50's-style armchair with ottoman, sipping tea and nibbling on cheese toasts. Usually we were sprawled over beds, grabbing Doritos and yelling about who drank the last Jolt.

But i did use the Cocoon. Especially when i had a cold and just wanted to curl up somewhere. Eventually the zippers and snaps fell off and then it was just a blanket that our elderly, incontinent cat adopted as her own.

She really needed a Snuggie.